Retailers shift their ad spending from TV, radio and print ads to digital ads.
With boosts from the distribution of seasonal catalogs, sales at U.K.-based FigLeaves.com surged to £1 million in December. Christmas season sales were twice the prior year’s and the company characterizes Valentine’s Day results as “amazing.”
With boosts from the distribution of seasonal catalogs, sales at U.K.-based FigLeaves.com have surged in recent months. "We had an amazing Valentine`s Day and 2002 Christmas sales were double 2001,” founder and chairman Daniel Nabarro tells InternetRetailer.com. "We did £1 million in December, and it was the first time we made a profit."
Nabarro adds that FigLeaves, which sells intimate apparel, is close to doing £16 million in annual sales, which he figures is the threshold for posting full-year profits.
FigLeaves, which operates a separate U.S. version of its web site, is planning to expand support for its U.S. customers with a new warehouse in North Carolina, where it currently maintains a facility for processing returns back to its sole warehouse in the U.K. Nabarro says FigLeaves processes about 8% of its orders from U.S. customers.
Sales to Japanese customers also are growing strongly, Nabarro says, even though he has not implemented multi-lingual shopping options. FigLeaves delivers to shoppers in 92 countries, though mostly in Europe, the U.S. and Japan, Nabarro says.
FigLeaves offers free standard ground shipping to all markets worldwide for all orders regardless of size. Nabarro says that nearly all shoppers pay for their orders with major credit cards.