February 19, 2003, 12:00 AM

Web sales up 50% at Sportsman’s Guide

Internet-based sales accounted for 30% of total sales in 2002 at the Sportsman’s Guide Inc., up from 21% the prior year, the outdoor gear and apparel retailer reported today.

 

Internet-based sales accounted for 30% of total sales in 2002 at the Sportsman’s Guide Inc., up from 21% the prior year, the outdoor gear and apparel retailer reported today.

Full year sales at the South St. Paul, MN-based retailer totaled $180.3 million, up 6.2% over the $169.7 million the year before. Web sales reached $54 million, up nearly 52% from $35.6 million the year earlier.

Earnings for the 12 months were $4 million vs. $2.8 million the year before. The company attributed the stronger profitability to increased web sales and a more targeted catalog marketing plan.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Adrien Henni / E-Commerce

The challenge and opportunity of e-commerce in the Ukraine

Lamoda, an online fashion retailer backed by Germany's Rocket Internet, began selling in the Ukraine ...

FPO

JoJo Rowden / Mobile Commerce

Wearable fashion: Hot or not?

The potential for wearable fashion is endless and exciting. But brands promoting these web-connected wearables ...

Advertisement