Retailers shift their ad spending from TV, radio and print ads to digital ads.
10 million U.S. consumers will come onto the Internet this year, growth of 6.5% over last year, eMarketer Inc. projects. A major portion of users will be Baby Boomers with broadband access.
10 million U.S. consumers will come onto the Internet this year, growth of 6.5% over last year, eMarketer Inc. projects. In its new North America Online report, eMarketer predicts 162 million U.S. Internet users by the end of this year.
"By 2004, there will be nearly two times as many online households as offline households," says eMarketer senior analyst Ben Macklin.
eMarketer says that over the next 10 years, the greatest population growth will be in the 55 to 64 age range. The consumers who will make up that group have the highest penetration of residential broadband use today, says Arbitron/Edison Media Research.
"The variety of statistics suggest that Broadband Baby Boomers will comprise an important segment for marketers, retailers and service providers in the coming years," says Macklin. "People are living longer and working longer, and a broadband connection will be the umbilical cord that ensures a productive aging population."
EMarketer reports Internet will grow from 124 million in 2000 to 175 million in 2004:
2000: 124 million
2001: 142.8 million
2002: 152.8 million
2003: 162 million
2004: 174.9 million.