February 7, 2003, 12:00 AM

Overstock lines up Amazon’s book prices in its sights

Overstock.com has announced that it will offer more than 100,000 book titles at 20% off the Amazon price, with the Amazon price from a recent date displayed by the Overstock price.

 

Everyone’s taking aim at Amazon. The latest: Overstock.com has announced that it will offer more than 100,000 book titles at 20% off the Amazon price, with the Amazon price from a recent date displayed by the Overstock price.

"We want consumers to see for themselves how much they can save, even on relatively low-cost items such as books, by shopping at Overstock.com," said Patrick Byrne, CEO of Overstock.com. "Offering a side-by-side price comparison with the company that has become the de facto standard in Internet book sales provides a vivid and objective demonstration of our value proposition."

Using a mostly manual process, Overstock will check the prices at Amazon every few days for updates, the company says.

Overstock is offering pre-publication orders of "Harry Potter and the Order of the Phoenix" for $14.38, vs. $29.99 list price and $17.99 at Amazon. Overstock is selling Danielle Steele’s “Answered Prayers” for $13.99 vs. a list price of $26.95 and an Amazon price of $18.87. Piece comparisons exclude shipping, which is free at Amazon on orders over $25. Overstock charges $1.40 to ship one book and $2.95 for two or more.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Elizabeth Jackson / E-Commerce

What online apparel shoppers want

They want good imagery, and they’re apt to buy related products. They don’t take a ...

FPO

Walt Blum / E-Commerce

An e-retailer’s guide to personalized marketing

If data is the foundation of effective personalized marketing, then customer segmentation and personas are ...

Advertisement