Kira Wampler had previously been chief marketing officer for ridesharing app Lyft.
eBay is launching an online store for consumer electronics. The site is the first from eBay to organize free-shipping offers. In a parallel move, competing auction site uBid.com will launch a fixed-price electronics store next week.
EBay Inc.’s eBay.com is doing so well in computers and electronics sales-–handling about $1 billion in gross merchandise sales this year-–that it is launching an online store dedicated to consumer electronics , eBayElectronics.com. The site is the first from eBay to organize free-shipping offers. In a parallel move, competing auction site uBid Inc. said it will launch a fixed-price electronics store next week on uBid.com.
EBay’s move to focus more sharply on electronics is a direct response to the amount of interest eBay users are showing in electronics and free shipping, a spokesman says. “Like eBaySports and eBayMotors, this is another eBay business that should do $1 billion or more this year,” he says.
EBayElectronics offers the same products found on eBay.com, both in auction and buy-it-now fixed-price modes of purchase. “EBayElectronics is providing for a more convenient shopping experience in one easy-to-find location,” he says.
The free shipping, offered by eBay’s independent sellers with no direct involvement from eBay, was organized in an easy-to-find section of eBayElectronics to reflect the interest expressed in it by both sellers and buyers, the spokesman says.
UBid, a majority-owned operating company of CMGI Inc., said it will offer new, brand-name products in consumer electronics, computers and peripherals, including recent DVD movies, at the uBid Electronics Superstore, which will add fixed-price sales to the auction business at uBid.com. "Entering the busiest of retail seasons, we`re affirming uBid`s focus as a leading business-to-consumer pipeline for computer and consumer electronics," said Christian Feuer, president and CEO.
UBid also said its Electronics Superstore would offer discounted shipping fees of $2.49 per order. In addition, uBid said its auction business would reduce its opening bid during the holiday shopping season by more than 80%, with most bids starting at $1.