Retailers shift their ad spending from TV, radio and print ads to digital ads.
Jockey International has re-launched Jockey.com with more than 400 products and a store locator that features online stores, Jockey stores and national specialty and department store chains.
Jockey International Inc. has re-launched Jockey.com with more than 400 products and a store locator that features online stores, Jockey stores and national specialty and department store chains where customers can buy Jockey underwear and other apparel.
"Our site is an online showcase for the brand, highlighting the breadth of Jockey`s products," Chris Smith, director of e-commerce, says. "One of the things we like to hear from customers is `I didn`t know Jockey made that.`"
Smith says the redesign is in response to customer feedback. For instance, customers wanted better images. When Jockey launched the site, it displayed products on mannequins. Now they are mostly displayed on models. Customers also wanted higher resolution images of fabric swatches and more detailed images of products.
Jockey`s e-commerce site was released in November 2000 and featured 80 products. The site was re-designed by lookandfeel new media, a marketing and communications agency in Kansas City, MO.