CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
Bombay has implemented a new centralized data management strategy through a network system that will scale up to greater storage capacity as Bombay increases business in all of its channels.
As it deals with a continuing surge in customer data stemming from the web and more than 400 stores, Bombay Co. Inc. is learning how to leverage that information to better serve customers, says Chris Carroll, director of infrastructure.
Bombay, which designs and markets home furnishings on the web and in 422 stores in the U.S. and foreign markets, has implemented a new centralized data management strategy through a network system that will scale up to greater storage capacity as Bombay increases business in all of its channels, Carroll says. Bombay, based in Fort Worth, Texas, is integrating a network-attached storage server from Dell with a Dell EMC storage area network.
Bombay, which installed its system out of a necessity to consolidate its growing amount of data, expects the system to provide opportunities to learn how to better use its data for tracking trends and customer shopping behavior online as well in stores, Carroll says. "The more history we collect, the more we`ll learn how to use our storage technology to better use that data," he says.
One of the additional ways Carroll expects to leverage the new system is to create a product image library, so that Bombay can better manage the images and make sure it’s presenting a consistent view of products across multiple media, including web, print ads and in-store signage. Without that library, he says, Bombay must take a more laborious route of checking how images appear in each medium to assure consistency.