57.5% of all shoppers use the omnichannel service, but only 31.6% describe it as being a smooth process, according to a new report.
The Art Institute of Chicago`s new e-commerce operation offers an expanded selection of products and advanced search options.
Just in time for its busy fall gift-buying season, the Art Institute of Chicago has launched its first dedicated retail web site, www.artinstituteshop.org. Accessible through its own URL as well as though a link on the Art Institute’s main educational and information site, the site expands on the museum’s retail catalog collection of some 400 items with an additional 200 selections, ranging from posters and books to jewelry and decorative items.
The site features a Browse by Artist search option that calls up a complete listing of products developed from the work of a specific artist, with links to each product. Another featured search tool, the Art Institute Collection, cross-references all products developed from the Art Institute’s permanent collection and special exhibits. Other search options include search by product category, theme or material composition. The site features a catalog quick search and links to related or complementary products.
The independent online shop-–formerly located on the museum’s main web site---supports the Art Institute’s other retail operations, which include the main shop at the museum, an annual gift catalog published in the fall, corporate gift program and product licensing division. “Our new web site creates yet another opportunity to extend the mission of the Museum Shop of the Art Institute of Chicago,” says Elizabeth Grainer, executive director of retail marketing. “We hope that with our new site, we will expand the Art Institute’s profile, encourage visits to the museum, and increase the public’s appreciation of art.”