The average return on Facebook ad spend rises 26% in Q3, according to social media advertising firm Nanigans.
Online consumer retail spending for the week ending Sept. 22 was up 22% to $704 million from the same week a year ago, comScore Media Metrix reports.
Online consumer retail spending for the week ending Sept. 22 was up 22% to $704 million from the same week a year ago, comScore Media Metrix reports. Total retail sales for the week were up 5.1% from the comparable week a year ago, reports the National Retail Sales Estimate from ShopperTrak RCT. Online travel spending was up 135% to $594 million from last year’s deflated, post-Sept. 11 levels, comScore says.
Growth leaders were sports and fitness sites, up 125%; movies and video, up 59%; and home and garden, up 62%.
ComScore also researched the DVD market that week and reports that 47% of Internet households own DVD players. By contrast, 30% of all American households have DVD players, reports the Video Software Dealers Association. ComScore reports that DVDs make up 70% of online movie and video sales. In the offline movie and video rental market, DVDs have a 34% share, says the dealers association. For the 12 months through August, consumers spent $853 million on movies and videos, with $82 million being spent in August, up 61% from August a year ago.
DVD ownership among online users skews toward the younger crowd, with 70% of Internet users who own a DVD player being 44 or younger, comScore says. In addition, 7% of Internet users who own a DVD player rented or purchased a movie online in the previous six months or expect to do so in the next six months.