Retailers shift their ad spending from TV, radio and print ads to digital ads.
Home Depot has added a new web-based job-tax-credit software from ITax Group to employment application kiosks in 1,288 stores. The kiosk sends employment information via the web to ITax’s server, which scans the data to identify relevant job tax credits.
Home Depot Inc. has added a new web-based job-tax-credit software to employment application kiosks in 1,288 stores. Prospective employees fill out applications on kiosks at Home Depot stores. The kiosk then sends the employment information via the web to ITax Group Inc.’s server, which scans the data to identify relevant federal, state and local job tax credits. “Credits can be fairly lucrative for companies that hire a lot of hourly employees,” Wayne Neale, vice president of marketing for ITax, says. “But it’s very labor intensive and a lot of hiring managers become frustrated by the process.”
Some government organizations offer job-tax credits to encourage the hiring of certain kinds of employees. But identifying those employees can be a burden especially in a retail organization which does a lot of hiring all year around, Neal says. In fact, he says, only about 10% of applications get screened for credits, and not all result in credits.
ITax’s system screens applicants and matches applicants against actual hires. The system e-mails the appropriate governmental tax-credit form to the manager. The applicant signs the form and the manager mails it to ITax, which then submits it. If the manager fails to respond within a certain time, ITax sends follow-up e-mails. Once the correct government agency approves the credits, ITax logs the certification, then keeps track of the credits the employer receives.
In addition to Home Depot, ITax has a contract with QVC and expects to announce soon a contract with another retailer who will be using the screening software via Unicru Inc. job application kiosks in stores, Neale says.