September 16, 2002, 12:00 AM

Best Buy chooses Fort Point Partners for cross-channel commerce platform

New capabilities Fort Point has built with ATG Commerce and Portal allow Best Buy merchandisers to present consistent personalized content from web to kiosk.

Best Buy Co. Inc., has selected San Francisco-based systems integrator Fort Point Partners, Inc. to build cross-channel e-commerce capabilities globally for the company and its subsidiaries, including the Musicland Group.

New capabilities Fort Point has built with ATG Commerce and Portal give merchandisers the ability to personalize product and services content on the site. The integrated solution will allow Best Buy to present the products and services they desire in a consistent way to customers from stores to kiosks to the Internet. Fort Point’s e-selling solutions are focused on technology to drive profitable revenue across channels.


“The creation of an integrated online presence is an important component of our growth and operational strategy,” says Doug Reynolds, information services leader at Best Buy. “We chose Fort Point Partners because of their expertise in integrating e-commerce technology applications for the retail industry.” Fort Point provides service for several online retailers including Estee Lauder, Kmart, Martha Stewart Omnimedia, and others.

comments powered by Disqus




From The IR Blog


Sven Hammar / E-Commerce

How to avoid becoming a victim of your e-commerce success

Understand your infrastructure’s usage and load characteristics to ensure good site performance.


David Jones / E-Commerce

Countdown to Black Friday: mobile & web performance

Retail websites are becoming slower and heavier as the big shopping days near.