August 16, 2002, 12:00 AM

Students take to the web for back-to-school buying, BizRate says

78% of students will use the web to conduct some of their back-to-school buying, BizRate.com reports. 59% of their parents will go online to shop for back to school.

 

More than three-fourths--78%--of students will use the web to conduct some of their back-to-school buying, researchers and comparison shopping site BizRate.com Inc. reports. 59% of their parents will go online to shop for back to school, BizRate says.

Textbooks are the top online purchase by college students, with 74% saying they will buy textbooks online this year. Other top categories among students are:
o Clothing (33%)
o School Supplies (32%)
o Electronics (30%)

Top categories with parents are:
o Clothing (65%)
o School Supplies (43%)
o Electronics (22%)
o Textbooks (22%)

The survey was based on 1,179 confirmed online buyers who agreed to be surveyed at the point of sale between Aug. 6 and 13.

 

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