Retailers shift their ad spending from TV, radio and print ads to digital ads.
NCR and A.T. Cross, the writing instrument company, are developing a kiosk program for retail locations that uses bar code technology to provide consumers with shopping lists, purchase history and loyalty program information.
NCR Corp. and A.T. Cross Co., manufacturers of writing instruments, are developing a kiosk program for retail locations that uses bar code technology to provide consumers with access to shopping lists, purchase history and loyalty program information. The Cross Purchase Pal will allow consumers to use a scanner-equipped key fob or pen to scan bar codes of items they want to buy. Once at the store, users download the information into an NCR web-enabled EasyPoint kiosk, which displays and prints a shopping list, coupons, price comparisons and other data, such as location of the product within the store. NCR believes the system will allow retailers who use in-store kiosks and self-checkout to cater to time-starved customers and encourage customer loyalty.
“Beyond saving shoppers time, the Cross Purchase Pal concept allows retailers to maximize their direct marketing efforts and capture and report information never before available,” John Ruggieri, president of A.T. Cross Pen Computing Group, said. “By tying scanners to kiosk technology, the opportunity to develop marketing programs that directly track effectiveness and ROI are virtually limitless.”
The Cross Purchase Pal can also be used to create gift registries. Registrants scan the bar codes of store items and store them in the retailer’s system. Gift buyers view the lists on kiosks. NCR also says the solution can make catalog shopping and ordering easier and help shoppers locate items in a store.