June 10, 2002, 12:00 AM

Comparison shopping site BizRate.com adds features

Shoppers using BizRate.com to compare prices from various retailers will now know shipping and handling and sales tax costs when they compare prices and will be able to compare products before visiting retail sites.

Shopping comparison and ranking site BizRate.com is adding features to its services, the company announced today. Shoppers using BizRate.com to compare prices from various retailers will now know shipping and handling and sales tax costs when they compare prices. Previously, BizRate compared prices and shoppers didn’t learn the shipping or tax costs until they went to the retail site. “Some merchants lure unwary consumers to their site with low product prices, only to make up more than the difference in hidden handling costs,” said Chuck Davis, president and CEO of BizRate. “Our new site will make it easy for consumers to detect these costs upfront and make the best decision.”

In addition, BizRate is adding product reviews to its retailer reviews. BizRate says it will feature tens of thousands of product reviews and ratings collected from feedback from consumers. “In the past, consumers would visit a site like Amazon.com to read consumer reviews of products before coming to BizRate.com to decide which store had the best prices and reliability ratings. With the addition of the product reviews and ratings feature, BizRate.com is truly a one-stop comprehensive resource for deciding both what to buy and where to buy it,” said Farhad Mohit, BizRate founder and vice president of product development.

BizRate also added a graphical representation of site ratings: a series of four faces, which BizRate calls the Smiley Scale, that depicts a site’s ranking from a red frowning face to a green smiling face. They measure customer satisfaction, feedback and rankings on: Would shop here again, on-time delivery, customer support and product met expectations.

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