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RedEnvelope’s multi-channel strategy is paying off as a 35% increase in sales for Mother’s Day was driven by a 40% increase in catalog orders.
Mother’s Day sales at San Francisco-based online and catalog retailer RedEnvelope increased 35% over Mother’s day sales last year, the company reported today.
RedEnvelope’s catalog sales were up 40% over last year. Its customer base grew to 925,000 through Mother`s Day. The boost in RedEnvelope`s Mother`s Day catalog sales was due to increased circulation, higher response rates and higher average order values.
"The strong customer response to the Mother`s Day catalog is a testament to the strength of our innovation and freshness in product selection," said Hilary Billings, chairman and chief marketing officer.
"The sales momentum follows a strong fiscal 2001, in which sales increased by 71%, and reflects the steady consumer appetite for our unique merchandise," said Alison May, president and CEO. "We expect to see continued growth in our customer base throughout the year as we leverage our efficient mix of catalog, email and online marketing."