May 9, 2002, 12:00 AM

RestorationHardware.com gets restored

Restoration Hardware has re-launched its web site to include more customer relationship functions and to improve its ability to handle shopper traffic. The new site features wish lists and will include a gift registry by Q4.

 

Restoration Hardware Inc. has re-launched its web site to include more customer relationship functions and to improve its ability to handle shopper traffic. The new site incorporates customer wish lists and will include a gift registry by fourth quarter.

Restoration Hardware built its new site on Art Technology Group, Inc.’s Consumer Commerce Suite. It plans over the summer to add functions that will deliver specific types of content throughout the site and enhance user profiles and catalogues. The re-design is part of a larger company-wide initiative that is intended to bring Restoration Hardware`s overall product strategy into greater alignment across all sales channels.

Among improvements in the site’s operation is a huge leap in concurrent traffic that servers cab handle. Previously, RestorationHardware.com cold handle only 150 simultaneous sessions; now it can handle 12,000. The previous site also lacked failure back-up capacity.

"The successful re-launch of RestorationHardware.com is an essential component of our overall business strategy moving forward, as we are setting aggressive short and long term e-business goals," said Tom Bazzone, chief operating officer for Restoration Hardware.

"Restoration Hardware is a glowing example of a traditional company that has realized that creating a rich online experience at the frontline of their business can be the key to managing the customer relationship," said Ken Volpe, vice president of product planning and strategy for ATG, developer of online CRM applications.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ken Burke / B2B E-Commerce

Thriving in the brave new world of B2B

As executives at manufacturers, wholesalers and distributors map out their e-commerce investments, they have many ...

FPO

Jodi Beuder / E-Commerce

Five customer service imperatives for Internet retailers

Based on an analysis of customer service data, Impact Learnings Systems highlights five areas e-retailers ...

Advertisement