Retailers shift their ad spending from TV, radio and print ads to digital ads.
Online retail sales reached $2.37 billion in the last two weeks, up from $1.49 billion during the same time last year. Average order increased to $114 from $109.
Online shopping volume leading up to Mother’s Day is growing at a 59% rate compared to last year, BizRtae.com Inc. reported today. The rate of growth is similar to the hot pace that online shopping has been maintaining since the first of the year. BizRate marks the start of Mother’s Day buying as April 22. In the two weeks from that date to this past Monday, sales totaled $2.37 billion, up 59% from the $1.49 billion during the same period last year. Online orders were up 52%, to 20.8 million this year from 13.7 million last year.
Categories with the highest growth during that period were food and wine, up 102%, electronics, up 100%, gifts and flowers, up 83%, and computer hardware, up 82%.
The average order during the two-week period was $114, up 5% from $109 a year ago.