CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
Dibz Inc. plans to roll out in June the Dibz Powered Card, a stored-value card aimed at teens that can be used for online purchases and to make discounted prepaid phone calls. Marketing will be with youth sports such as snowboarding and skateboarding.
Denver-based Dibz Inc., a subsidiary of the iDial Networks telecommunications company, plans to roll out in June the Dibz Powered Card, a stored-value card that can be used for online purchases and to make discounted prepaid phone calls. The company is targeting teens who have online access, disposable income but no credit card. Promotion will include sponsoring and partnering with such sports as snowboarding and skateboarding.
Dibz President Zac Folk envisions selling Dibz Powered Cards featuring pro skaters and other extreme athletes to attract the teen audience. Teens will be able to use the card for online purchases as iDial signs up merchants. It will first target areas that it believes teens are most interested in, including buying online video clips, unique mobile phone ringer tones, MP3’s and e-books.
The company touts the card also as a payment option that protects consumers’ privacy, because it is not linked to a traditional card account. The cards will be available at retail locations, on the web and at high visibility youth culture events.