Retailers shift their ad spending from TV, radio and print ads to digital ads.
QVC, which retails merchandise by TV network and online, has named Bill Costello chief operating officer and Darlene Daggett president, U.S. Commerce.
QVC Inc., which retails merchandise by TV network and online, has named Bill Costello chief operating officer. He will add the COO responsibilities to his current role of chief financial officer and president of QVC International. QVC has also named Darlene Daggett president, U.S. Commerce. She currently is executive vice president of merchandising/sales and product planning.
"After 15 years of solid foundation building and incredible success, QVC is no longer a small company," said Doug Briggs, president & CEO. "We have transformed into a world class organization and undisputed e-commerce leader and, as a result, I have created these new positions to help take us beyond where we are now."
Costello joined QVC in 1989 as executive vice president and chief financial officer. He assumed the role of president, QVC International in 2001.
Daggett also joined QVC in 1989 as director of fashion merchandising. She was appointed executive vice president in 1995.
QVC is a $4 billion company marketing products in such categories as home furnishings, licensed products, fashion, beauty, electronics and fine jewelry. QVC reaches over 82 million households in the United States. Internationally, QVC operates 24-hour shopping channels in the United Kingdom, Germany and Japan reaching more than 45 million households. QVC is majority owned by Comcast Corp.