May 2, 2002, 12:00 AM

The growing demand for e-catalogs

E-catalogs are gaining wider acceptance among retailers, according to Mobular Technologies, which is preparing to launch a dozen such catalogs.

E-catalogs are gaining wider acceptance among retailers, according to Mobular Technologies, a Huntsville, AL-based company that provide e-catalogs through e-mail systems. Mobular tells InternetReatiler.com that it is getting ready to launch e-catalogs for a dozen undisclosed companies.

Most recently, Mobular Technologies Inc. launched an e-mail catalog for water sports dealer Overton’s. The company says its results from prior campaigns have helped fuel interest in the e-mail catalog medium. Prior retailers have reported 16% conversion rates on e-catalogs opened. And on average, users took 6.25 actions per e-catalog opened, which amounts to viewing just over six pages of merchandise.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Todd Ruback / E-Commerce

A primer on cyber security for online retailers

The U.S. Department of Justice last month released a report on data breaches. The chief ...

FPO

Don Davis / E-Commerce

Alibaba and Amazon: then and now

The two e-commerce giants increasingly cross paths as they expand. Will they become arch-rivals, or ...

Advertisement