Search engines and other e-retailers lose share as shoppers increasingly turn to Amazon for product searches, a Bloomreach survey finds.
Re-launched MensWearhouse site sells gift certificates redeemable only in stores. They already account for 15% of the web site’s sales and customers buy twice the certificate’s value when they redeem them, the chain says.
The Men’s Wearhouse Inc. has re-launched its web site using Blue Martini Software Inc. applications to drive visitors into its stores, enhance customer service and generate online revenue. The new site offers product information and a store locator feature for consumers as well as tips on how to dress and information on the company’s tuxedo rental program.
One new feature of the web site, the ability to purchase gift certificates online, already is producing in-store traffic and sales. Accounting for 15% of online revenue, the gift certificates are redeemable only for in-store purchases. The company reports that the average sale in which the shopper uses a gift certificate is twice the value of the certificate.
“We’re using Blue Martini to help us improve our management of constantly changing content and quickly add to new features as our needs change. Using Blue Martini applications, we have been able to dramatically reduce our IT and content management costs,” says Jeff Marshall, CIO at Men’s Wearhouse.