At least one brand’s e-mail prank caused some social media backlash among consumers.
Spending by U.S. retailers on information technology systems will reach $26 billion this year, says IDC, up 3% from last year. Retailer spending on IT next year could reach as high as $30 billion, IDC projects.
Spending by U.S. retailers on information technology systems will reach $26 billion this year, researchers IDC report in the latest quarterly report on IT spending, up 3% from last year’s $25.1 billion. Retailer spending on IT next year could reach as high as $30 billion, IDC projects. “We expect the retail industry will invest heavily in IT,” says Anne Lu, senior research analyst in worldwide vertical market research at IDC.
IDC defines IT spending as buying of servers, PCs, workstations and peripherals; software; and services, including consulting, systems implementation, support, operations management and education.
Growth in retail IT spending will lag slightly behind overall IT spending, which IDC expects will reach 4% this year. But it will outpace growth next year, when it is expected to reach 10-12% vs. 9% for overall IT spending. “Retail is definitely a high growth sector,” Lu says.,
“Our end-user surveys conducted during Q1 indicate strong drivers for IT spending increases in the second half of this year,” says Stephen Minton, program director of IDC worldwide IT markets and strategies. “We remain bullish on the medium and long-term outlook."