The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
Ritz Interactive, known for its photography and boating sites, launches a consumer electronics site, RitzElectronics.com, featuring guaranteed low prices and free shipping on orders over $100.
Irvine, CA-based Ritz Interactive, known for its photography and boating sites, is expanding further, the company announced today. Ritz Interactive is launching a consumer electronics site, RitzElectronics.com. Ritz operates RitzCamera.com, WolfCamera.com, PhotoAlley.com and BoatersWorld.com.
Ritz says its offering will include a wide range of brand-name consumer electronics, such as DVD players, video game accessories and car security systems. The site is offering a low-price guarantee, no sales tax and free shipping on orders over $100. Manufacturers represented will include Audiovox, JVC, Magnavox, Recoton, Sanyo, Toshiba, Yamaha and Zenith.
“It’s an ideal fit within the spectrum of products and services that we currently offer,” said Ritz Interactive President and CEO Fred H. Lerner. “Our knowledge of electronics, along with our commitment to total customer satisfaction, will ensure that every RitzElectronics.com customer enjoys a world-class shopping experience.”