The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
LenoxCollections.com is implementing EasyAsk’s Search Advisor, which offers shoppers links to relevant products as well as search results.
LenoxCollections.com has become the first customer of EasyAsk Inc.’s Searh Advisor product, which offers guided navigation in addition to search results, Littleton, MA-based EasyAsk announced today.
The agreement closely follows the addition of JJill.com and SmartBargains.com to EasyAsk’s client roster (internetretailer.com, 4/11).
"Lenox Collections is committed to customer satisfaction," said Ken Bausch, vice president of interactive and database marketing. "As we continue to expand our assortment of gifts and collectibles for every occasion on LenoxCollections.com, simplifying the product search process is critical to maintaining the quality of the site experience. We prioritize site enhancements based on expected benefits to the end consumer, and we selected EasyAsk’s solution for its proven search technology and the ROI it has demonstrated in previous installations. "
EasyAsk Search Advisor provides online shoppers with the option to either search for what they have in mind or browse through dynamically displayed choices relevant to the items they are seeking.
EasyAsk says the three new customer contracts made this past quarter the strongest quarter in the company’s history.