April 1, 2002, 12:00 AM

Broadband access attracts men to web shopping, says a new study

More men than women express interest in shopping on the Internet using broadband access--58% vs. 42%, says a new survey from AT&T Broadband.


Broadband Internet access breaks male-female stereotypes, says a new survey from AT&T; Broadband, which provides broadband access to the Internet. According to the survey, more men than women express interest in shopping on the Internet using broadband access--58% vs. 42%. At the same time, women are more interested than men in using broadband to send e-cards, download music and send photos.

“The information revealed a trend towards women wanting broadband-enhanced applications while men want more traditional Internet activities,” AT&T; said in releasing the results.

The results up-end traditional stereotypes of gender-based online behavior to the extent that AT&T; said in its announcement of the findings, “It’s no April Fool’s joke.”

"As people get comfortable with email and browsing the web, they often step up to the next level of Internet activity like playing online games or downloading music," said Darrel Hegar, vice president of Internet services at AT&T; Broadband. "The trends we`re seeing in women, with their increased interest in Internet activities like downloading music and playing online games, are indicative of technology adoption and a change in behaviors."


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