March 28, 2002, 12:00 AM

When searching is no longer enough

(Page 3 of 3)

More retailers are sure to be looking at the investment in and payback from search, especially as the ability to compete in multiple channels becomes more important to success, analysts say. “A critical factor is having your customer be able to find information about your products,” Manning says, “whether they are buying online or researching online and buying offline.”

kurt@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Sven Hammar / E-Commerce

4 ways to keep customers from abandoning your shopping cart

Think of the 69% industry average cart abandonment rate as an opportunity to win incremental ...

FPO

Ralph Tkatchuk / E-Commerce

5 ways retailers can reduce shopping cart abandonment

There are steps web merchants can take all along the path to purchase that can ...

Advertisement