March 25, 2002, 12:00 AM

Web kiosks can piggy-back on store T1 lines, Virgin says

Once the bandwidth is in a store for one set of purposes, others can be added easily. Virgin MegaStores has deployed 35 web-based kiosks at stores in Boston and New York with no additional telecom infrastructure.

 

One problem in moving new web-based systems into stores is getting the communications bandwidth. But once the bandwidth is there for one set of purposes, others can be added easily. Example: Virgin MegaStores has been successful with its deployment of 35 web-based kiosks at stores in Boston and New York to allow customers to scan and then listen to any CD in the store’s inventory. The added telecom infrastructure: Zero. "There is no incremental cost because we’re using the spare bandwidth in the stores and the connection is highly reliable," says Jan De Jong, vice president of information technology at Virgin. Listening requests from customers at the kiosks travel over the same T1 lines the stores have in place for POS data. De Jong says Virgin hopes to install 100 more kiosks in major market stores this year.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Te Smith / E-Commerce

5 ways you can protect your brand online in 2015

While you combat brand impersonators seeking to steal your customers, you also have to make ...

FPO

Wendy Cartee / E-Commerce

Building a cloud for digital retail? Do these five things.

Retailers are increasingly building their own cloud computing systems to keep control of their digital ...

Advertisement