Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
AOL holds global market share of 13.58%, down only 2% from early 1999, according to WebSideStory. AOL`s nearest competitor, Road Runner, has global share of 2.76%.
A number of retail site re-designs lately have specifically taken into account the limitations of AOL users when viewing web sites. And it’s probably a good strategy. AOL remains the dominant provider of Internet services worldwide, San Diego-based WebSideStory Inc., a provider of outsourced e-business intelligence services, reports.
AOL holds global market share of 13.58%, down only 2% from early 1999, according to WebSideStory`s StatMarket, which measures global Internet user trends. AOL`s nearest competitor is Road Runner, which also is owned by AOL Time Warner. It has a global usage share of 2.76%. UUNet ranks third at 2.18%.
Since the discontinuation of Excite@Home, which in June 2001 claimed a 4.5% global market share, Road Runner has come on strong, moving into the number two spot behind AOL among ISPs, WebSideStory says. Road Runner`s global usage was less than 2% a year ago.
"AOL has held its lead steadily as the Internet has continued to grow," said Geoff Johnston, vice president of product marketing for StatMarket. "However, as the preference for high-speed connections at home increases, we see cable modem providers like Road Runner gaining more momentum."
StatMarket gathers data from more than 60 million Internet users a day to more than 125,000 sites worldwide using WebSideStory`s HitBox e-business intelligence services.