March 5, 2002, 12:00 AM

Broadband web users outnumber narrowband users for the first time

Broadband users logged 1.19 billion hours online in January, 51% of the 2.3 billion hours spent online during the month, Nielsen/NetRatings reports. A year ago, broadband users spent 727 million hours online, 38% of total time online.

 

Broadband Internet usage accounted for the majority to Internet users’ time online in January for the first time, reports Nielsen/NetRatings, an Internet audience measurement service. The development is significant as many web content providers have been awaiting widespread broadband usage before deploying content or services that are too slow to load over dial-up connections.

"Increasingly, online business models will be built and marketed with the broadband surfer in mind," says Jarvis Mak, senior Internet media analyst, NetRatings. "The growth and development of broadband will create a more interactive and robust online experience, impacting e-commerce, streaming media and overall Internet content."

Broadband users logged 1.19 billion hours online in January, 51% of the 2.3 billion hours spent online during the month, Nielsen/NetRatings reports. A year ago, broadband users spent 727 million hours online, 38% of total time online.

Total time spent online by broadband users jumped 64% year-over-year, while time spent online by narrowband users decreased 3%.

"Broadband usage has hit mainstream," Mak says.

As with time spent online by broadband users, the unique audience accessing the Internet via high speed connection also continues to post significant gains year-over-year, both at home and at work. Nearly 21.9 million users accessed the Internet via broadband connection at home in January, jumping 67% and accounting for 21% of total at-home users. Meanwhile, narrowband at-home users declined 6% to 82 million from 87 million.

During the same time period, the at-work broadband population grew 42% to 25.5 million office workers, as compared to 18 million the year prior. Broadband is now in use by 63% of the Internet office population.

 

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