February 28, 2002, 12:00 AM

The long slow crawl to m-commerce: Can pizzas revive a comatose marketing idea?

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What will make a successful m-commerce venture

eMarketer says m-commerce will have a future if retailers can meet these consumer requirements:

  • Location-based-the ability to provide location-specific information to users who can make transactions from wherever they are.
  • Immediacy-providing anywhere access with the wireless device.
  • Personalization-the opportunity to speak to one consumer at a time.
  • Use of spare time-giving consumers a way to accomplish tasks or access information during down time.
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