E-retailers must focus on their specific goals and examine a vendor’s reputation and market expertise, not referrals.
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What will make a successful m-commerce venture
eMarketer says m-commerce will have a future if retailers can meet these consumer requirements:
- Location-based-the ability to provide location-specific information to users who can make transactions from wherever they are.
- Immediacy-providing anywhere access with the wireless device.
- Personalization-the opportunity to speak to one consumer at a time.
- Use of spare time-giving consumers a way to accomplish tasks or access information during down time.