February 28, 2002, 12:00 AM

C-stores get hooked to the web

(Page 3 of 3)

Circle K expects to roll out ZapLink web kiosks to at least 60% of its 2,000 stores. Furthermore, Templeton sees the ZapLink brand being used by other Phillips retailers. “We intentionally developed the kiosks to have different colors than our Circle K brand,” he says. “We see this as something we can offer to other channels within the Phillips Petroleum Co.”

In spite of web-based kiosks’ early successes, Frost & Sullivan’s Connell says no clear-cut model has emerged to prove the ROI for web kiosks. But he says the fee-based models are likely to change that as consumers start to see and use them in stores. “Convenience stores have a real opportunity to draw people into their stores to access e-mail and from there to capture revenue streams from additional services,” he says. l

andrea@verticalwebmedia.com



2002 Guide to Retail Kiosk Suppliers

 

 

www.ceroview.com

 

kstrat.com

 

www.iekiosk.com

 

www.netkey.com

 

www.nnu.com

 

www.pbginc.com

 

www.treeosk.com

 

 

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