Retailers shift their ad spending from TV, radio and print ads to digital ads.
Buy.com unveils a new web site with navigation features, such a price alerts.
After a tumultuous year in which Alisa Viejo, CA-based Buy.com was taken private and bought back by its founder Scott Blum following financial trouble, Buy.com is starting out 2002 with a new look. The company revamped its web site, adding a new Price Alert tool and other navigation features to improve the online buying experience, the company says. The Price Alert tool allows customers to name their own price for computer-related items and electronics. The system e-mails customers when the cost of their selected items meets their price range. New navigation functions also include brand and specific interest areas to help customers find items faster.