The growing number of influential Weibo commentators are increasingly opening their own online shops or promoting products.
Replacements is moving customers to the web. The dollar volume of sales from click-throughs on e-mail and from affiliates rises to about 32% of revenues.
Consumers searching for replacement pieces for their china, silver and crystal are taking to the web, reports Replacements Ltd.
Sales originating at Replacements.com jumped from 17% of all sales in the first 11 months of the year to 22% in December, says director of sales and marketing Jack Whitley. Sales originating on the web reflect both sales on click-through from targeted e-mails the company sends to regular customers, plus sales generated from web leads – affiliate programs with other sites. The dollar value of sales generated through the web and web leads – more than $2 million, or about 32% of the month’s total sales – cost the company only about $34,000 in online ad expenditures, adds Whitley.
In December, user sessions at Repalcements.com rose to 638,503, a 55% gain over December 2000, while it served up more than 4 million pages for the month, a 49% gain over a year earlier. In November, Greensboro, NC-based Replacements added daily price update information for the 5,000 top patterns listed on its web site using staff and technology already in-house at no additional cost, Whitley says. The company will extend daily price updates on the web to an additional 5,000 patterns in February, he adds.