Retailers shift their ad spending from TV, radio and print ads to digital ads.
Completion of $50 million cash deal broadens Kodak Polychrome’s web color management offering. It intends to integrate color proofing technologies with Imation products.
Kodak Polychrome Graphics has completed its previously announced acquisition of Imation Corp.’s color proofing and software businesses, a cash deal valued at $50 million. The Norwalk, CT-based Kodak Polychrome, which already offers film, plate and digital proofing products, expands into server-side color management tools with the addition to its portfolio of Imation’s Verifi Accurate Web color technology. The Verifi system, marketed to e-retailing and other businesses, allows the color correcting technology to be integrated into a client’s existing web architecture. The deal also expands Kodak Polychrome’s offerings with the addition of analog, inkjet and virtual proofing tools.
KPG is working to integrate its existing product line with the newly acquired products from Imation over the next quarter. Under the terms of the sale, Kodak Polychrome acquires Imation’s full portfolio of color proofing, film, plate and color software offerings. Approximately 500 employees are transferring from Imation to Kodak Polychrome as part of the transaction. Kodak Polychrome will continue to support the color proofing and color software products and technologies it’s acquired, says a spokeswoman.
“KPG is committed to supporting Verifi customers. The new version is easier to use and provides better color accuracy on screen than ever, so we’re excited about its potential as e-commerce grows,” the spokeswoman says.