While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
Reflecting the new reality of retailing on the web, Internet Retailer’s Top 25 retail web sites include many multi-channel retailers and only four pure-plays.
Reflecting the new reality of retailing on the web, Internet Retailer’s Top 25 retail web sites include many multi-channel retailers and only four pure-plays. "Internet Retailer’s Top 25 Best of Web recognizes retailers who have adopted strategies that demonstrate why the web will succeed as a retail distribution channel," says Kurt Peters, editor of Internet Retailer. "Success today means applying the tried and true, sound principles of retailing to the web, while taking advantage of the unique powers that the web offers."
Criteria for inclusion in Internet Retailer’s Top 25 Web Sites, which will be published in the January 2002 issue, are that the retail operation demonstrate how it has used the web successfully to achieve a strategic goal and that it showcase best practices. These sites are not just the biggest or the best known.
Internet Retailer’s Top 25 retail web sites for 2002 are:
Jos. A. Bank
Wine.com by eVineyard
This is the third year that Amazon and Lands’ End have appeared on the Top 25.