December 26, 2001, 12:00 AM

The cost of acquiring customers online is going down, says Shop.org

Customer acquisition costs fell from $20 in the third quarter of 2000 to $12 in the third quarter of 2001, says The State of Online Retailing report from Shop.org and the Boston Consulting Group.

The cost of acquiring customers dropped in the past year, says the latest edition of Shop.org/Boston Consulting Group’s The State of Online Retailing report.

Customer acquisition costs fell 40% from $20 in the third quarter of 2000 to $12 in the third quarter of 2001, the report says. "Since the dot-com correction and through the current recession, retailers have learned to be better marketers online, which is helping to put them in stronger financial shape than last holiday season," said Elaine Rubin, chair of Shop.org.

Keeping customers fell, too; retention cost per customer was $9 in Q3 2000 and $5 in Q3 2001.

 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Aaron Press / E-Commerce

Gather more data, leverage more data, stop more fraud

A look at ways to prepare for the risks of high-volume e-commerce seasons following a ...

FPO

Mehdi Daoudi / E-Commerce

Managing web performance in a modern web world

Retailers rely on a variety of vendors to track activity on their web sites, provide ...

Advertisement