December 26, 2001, 12:00 AM

The cost of acquiring customers online is going down, says Shop.org

Customer acquisition costs fell from $20 in the third quarter of 2000 to $12 in the third quarter of 2001, says The State of Online Retailing report from Shop.org and the Boston Consulting Group.

The cost of acquiring customers dropped in the past year, says the latest edition of Shop.org/Boston Consulting Group’s The State of Online Retailing report.

Customer acquisition costs fell 40% from $20 in the third quarter of 2000 to $12 in the third quarter of 2001, the report says. "Since the dot-com correction and through the current recession, retailers have learned to be better marketers online, which is helping to put them in stronger financial shape than last holiday season," said Elaine Rubin, chair of Shop.org.

Keeping customers fell, too; retention cost per customer was $9 in Q3 2000 and $5 in Q3 2001.

 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Rob Howard / E-Commerce

6 keys to success in social commerce

Retailers need to invest in the processes and tools to rapidly and intelligently respond to ...

FPO

Bernardo Lustosa / E-Commerce

The best way to stop fraud: Make the fraudster quit

Rapid rejection of multiple fraud attempts shows fraudsters that their approach is not working.

Advertisement