Retailers have teased and rolled out online deals for days, even weeks, but the real Black Friday is here.
Retail sales on the web stayed strong last week, hitting $1.18 billion, according to comScore Networks Inc. The level of spending was 10% higher than the previous week’s and double the level of an average week’s $589 million.
Retail sales on the web stayed strong last week, hitting $1.18 billion, according to the latest numbers from comScore Networks Inc. The level of spending was 10% higher than the previous week’s and double the level of an average week’s $589 million. Total online spending, including travel, reached $1.5 billion, comScore reported.
Electronic items were popular on the web last week. The consumer electronics, computer hardware, and video games categories all experienced increases of more than 100% over an average week.
“We’re encouraged by the continued strong performance of hard goods and expect sales in this sector for the fourth quarter to exceed $10 billion, up 10% versus the year-ago period,” said Dan Hess, comScore vice president.
Sales in the travel category fell from the previous week, dropping to $325 million from $418 million. Average travel sales online are $411 million a week. “We suspect that immediately following Thanksgiving, sales surged as consumers completed travel bookings they had postponed while celebrating the holiday,” Hess said. “By the following week, however, much of this demand had been met and many tickets were sold at sharply reduced prices, dampening the effect of those bookings on total travel dollar sales.”
ComScore tracks the buying habits of a cross section of 1.5 million consumers who allow comScore to monitor their web activity.