Retailers shift their ad spending from TV, radio and print ads to digital ads.
Clothing designer and manufacturer Tommy Hilfiger is establishing web portals for its retailers, factory suppliers and employees.
Clothing designer and manufacturer Tommy Hilfiger Corp. is extending its web reach. Already operating an informational site that promotes its fashions along with a store locator, Tommy Hilfiger is establishing web portals for its retailers, factory suppliers and employees.
The Hilfiger b2b portal at tommyb2b.com will allow specialty retailers to view selected core and seasonal apparel products such as jeans and other basic inventory in real-time, and place, track and ship orders.
A business-to-plant web site will link Tommy Hilfiger`s production facilities around the world, which the company expects to speed design-to-product time and significantly decrease costs.
A virtual employee store will allow Tommy Hilfiger personnel to shop online around the clock.
The web infrastructure, designed and built by eOneGroup LLC, includes IBM Corp. eServer xSeries servers running Linux to handle web-based transactions, integrated online with IBM eServer iSeries servers running Java that are tied to existing wholesale and warehouse management systems.
"We identified an increasing demand for our products among mid-market specialty retailers, and IBM and eOneGroup delivered the technologies and expertise we needed to reach this growing market segment," said Brent Findon, vice president of system development at Tommy Hilfiger. "In addition, by integrating these new web portals with our existing back-end systems, we saved significantly on the time and expense of deploying this total infrastructure."