November 29, 2001, 12:00 AM

Nudging consumers to buy from an e-catalog

In a test with 1.2 million participants, Internet shoppers that received an e-mail catalog generated 17% more revenue than a control group that received an HTML graphic e-mails, Mobular Technologies says.

Mobular Technologies Inc.’s e-mail catalog technologies could blow the doors off of the current response rates for HTML e-mails. In a test with 1.2 million participants, the group that received the e-catalogs generated 17% more revenue than the control group, which received only HTML graphic e-mails, says John Horack, president.

The catalogs work because Mobular Technology¹s engine uses an algorithm to detect the recipient¹s e-mail capabilities, then sends the catalog in the appropriate format.

Retailers trying out the Mobular Engine-powered e-email campaigns with Mobular Technologies include music company BMG Entertainment and West Marine, which sells marina supplies, and about 10 other undisclosed clients. The company is working on adding a check-out feature as well so recipients can shop directly from the e-mailed catalog, the company says.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Jason Miller / E-Commerce

Six steps to take to make your site ready for the holidays

Images, tags and mobile performance are among the key areas to focus on in the ...

FPO

Anna Buchalova / E-Commerce

Four e-commerce metrics that can help increase ROI

Many e-retailers focus on conversion rate, but here are four less-obvious ways to analyze your ...

Advertisement