November 29, 2001, 12:00 AM

Blue Nile has a good month

BlueNile.com is having a banner holiday shopping season so far. Unique visitors are up 69% in November over last November, while the number of customers has increased 25%.

Blue Nile Inc.’s BlueNile.com is having a banner holiday shopping season so far, the online jewelry retailer reported today. Unique visitors to BlueNile.com are up 69% in November over last November, while the number of customers has increased 25%. Revenue is up 17%, the number of diamonds sold is up 17% and the number of fine jewelry pieces sold is up 39%.

The company says diamond engagement rings top the list of best sellers in November, up 27% compared with last year. Another big seller: Lockets.

"We`re seeing a continuing trend in classic and timeless gifts during these turbulent times," said Vice President of Marketing Sue Bell.

 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Don Davis / E-Commerce

Alibaba and Amazon: then and now

The two e-commerce giants increasingly cross paths as they expand. Will they become arch-rivals, or ...

FPO

Ken Burke / B2B E-Commerce

Thriving in the brave new world of B2B

As executives at manufacturers, wholesalers and distributors map out their e-commerce investments, they have many ...

Advertisement