November 29, 2001, 12:00 AM

Blue Nile has a good month

BlueNile.com is having a banner holiday shopping season so far. Unique visitors are up 69% in November over last November, while the number of customers has increased 25%.

Blue Nile Inc.’s BlueNile.com is having a banner holiday shopping season so far, the online jewelry retailer reported today. Unique visitors to BlueNile.com are up 69% in November over last November, while the number of customers has increased 25%. Revenue is up 17%, the number of diamonds sold is up 17% and the number of fine jewelry pieces sold is up 39%.

The company says diamond engagement rings top the list of best sellers in November, up 27% compared with last year. Another big seller: Lockets.

"We`re seeing a continuing trend in classic and timeless gifts during these turbulent times," said Vice President of Marketing Sue Bell.

 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bob Brodie / E-Commerce

How raw data enables retailers to know every customer

Here are five technologies that can unleash the power of all the data an online ...

FPO

Scott Allan / Mobile Commerce

The missing link for turning app-only promotions into revenue

Apps engage a retailer’s most loyal shoppers, but technical hurdles keep many merchants from taking ...

Advertisement