November 21, 2001, 12:00 AM

Big surge in online spending says holiday shopping has begun

ComScore Networks Inc., which tracks consumer online behavior, reports that online retail spending grew 6% last week over the week before and 37% over the average weekly spending before Sept. 11.

 

ComScore Networks Inc., which tracks consumer online behavior, reports that online retail spending grew 6% last week over the week before and 37% over the average weekly spending before Sept. 11.

Online travel spending, meanwhile, stayed in the doldrums, 25% below the baseline average and 23% below the previous week.

“This is a clear sign that holiday shopping is in full swing,” comScore said

Here’s what comScore reports for all online spending (including travel and event tickets), travel only and other spending not including travel, in millions. The percentage changes in all cases are from pre-attack levels.

 

Pre 9/11 average week:
Total online spending: $999
Travel: $411
All other: $589

Week ending:
9/16
Total online spending: $693 (-31%)
Travel: $222 (-46%)
All other: $471 (-20%)

9/23
Total online spending: $785 (-21%)
Travel: $230 (-44%)
All other: $554 (-6%)

9/30
Total online spending: $914 (-9%)
Travel: $365 (-11%)
All other: $549 (-7%)

10/7
Total online spending: $908 (-9%)
Travel: $365 (-11%)
All other: $543 (-8%)

10/14
Total online spending: $896 (-10%)
Travel: $352 (-14%)
All other: $543 (-8%)

10/21
Total online spending: $929 (-7%)
Travel: $341 (-17%)
All other: $588 (0%)

10/28
Total online spending: $974 (-2%)
Travel: $386 (-6%)
All other: $588 (0%)

11/4
Total online spending: $956 (-4%)
Travel: $372 (-9%)
All other: $584 (-1%)

11/11
Total online spending: $1,047 (+5%)
Travel: $399 (-3%)
All other: $648 (+10%)

11/18
Total online spending: $1,112 (+11%)
Travel: $308 (-35%)
All other: $804 (+37%)

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Joe Kleinwaechter / Mobile Commerce

How to make it easier for shoppers to buy on mobile devices

They want to browse online, continue their search on mobile websites and complete a purchase ...

FPO

Bart Mroz / E-Commerce

Offer last-minute back-to-school promotions online

Web-only offers require no extra inventory in stores. Check with local school districts and promote ...

Advertisement