Private investment firm Comvest Partners acquires the financially troubled e-retailer, which filed for Chapter 11 bankruptcy protection in March.
Cincinnati-based PlusSize.com will offer customers the opportunity to try clothing on a virtual model early next year beginning with Elisabeth by Liz Claiborne fashions.
Cincinnati-based PlusSize.com will offer customers the opportunity to try clothing on a virtual model early next year beginning with Elisabeth by Liz Claiborne fashions. The modeling technology will be provided by Montreal-based My Virtual Model Inc.
PlusSize.com, a portal for women who wear size 12 or larger, features products from 40 fashion retailers. Other retailers may choose to offer the modeling service as well, Jeff Recker, PlusSize.com CEO, tells internetretailer.com. Each retailer will contract individually with My Virtual Model for a minimum of 20 garments to be rendered in the modeling technology. The models will reside at PlusSize.com, but customers will not be able to use them to mix and match products from different retailers.
Recker believes plus-size women are more likely to use the virtual fit technology than non-plus-size women. “Garment fit is of paramount importance to the plus-size consumer,” he says. “Often, they are forced to shop from catalogs and they don’t have the product selection at the store level. They are likely to use this technology as a way to decrease their returns.”
If the test goes well, newly launched affiliated site PlusGuys.com may offer the technology to its customers. That could happen as soon as the second quarter, Recker says.