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Credit card-averse Japanese consumers now have another payment option at Amazon. Amazon.co.jp has introduced a cash-on-delivery service.
The innovations just keep coming at Amazon. The latest: Amazon is introducing a COD option at Amazon.co.jp, its Japanese site.
Compared to U.S. and Western European consumers, Japanese consumers are much more averse to using credit cards. Japan is a cash-based society with consumers hitting ATMs much more frequently than Americans so they can pay in cash. Thus the cash-on-delivery option is much more important to the Japanese market than to the U.S.
“We have listened to customers in Japan and are excited today that Amazon.co.jp offers COD in addition to credit card usage,” said Jasper Cheung, finance director and acting country manger of Amazon Japan.
Just last week, Amazon introduced a virtual proprietary credit card at Amazon.com.