November 14, 2001, 12:00 AM

An interactive web site for La-Z shoppers

La-Z-Boy Inc. is really letting customers live up to its name. Customers at www.lazboy.com can design their own recliners without even leaving their homes. Then they e-mail their choices to the local store.

La-Z-Boy Inc. is really letting customers live up to its name. Customers at www.lazboy.com can design their own recliners without even leaving their homes.

Online customers can combine fabrics and frames of their choice to create recliners, sofas, sleeper sofas and other furniture. They then can send their furniture creations to local dealers to begin the purchasing process, ask questions, check stock, set up an in-store appointment or check special offers.

Shoppers save their customized pieces in the new My Gallery section.

La-Z-Boy developed the customization technology with Intellitek, with which it also developed the La-Z-Boy Screen Test video catalog.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ken Burke / B2B E-Commerce

Thriving in the brave new world of B2B

As executives at manufacturers, wholesalers and distributors map out their e-commerce investments, they have many ...

FPO

Jodi Beuder / E-Commerce

Five customer service imperatives for Internet retailers

Based on an analysis of customer service data, Impact Learnings Systems highlights five areas e-retailers ...

Advertisement