November 14, 2001, 12:00 AM

An interactive web site for La-Z shoppers

La-Z-Boy Inc. is really letting customers live up to its name. Customers at www.lazboy.com can design their own recliners without even leaving their homes. Then they e-mail their choices to the local store.

La-Z-Boy Inc. is really letting customers live up to its name. Customers at www.lazboy.com can design their own recliners without even leaving their homes.

Online customers can combine fabrics and frames of their choice to create recliners, sofas, sleeper sofas and other furniture. They then can send their furniture creations to local dealers to begin the purchasing process, ask questions, check stock, set up an in-store appointment or check special offers.

Shoppers save their customized pieces in the new My Gallery section.

La-Z-Boy developed the customization technology with Intellitek, with which it also developed the La-Z-Boy Screen Test video catalog.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Patrick Cartmel / Mobile Commerce

Debunking the three biggest myths about m-commerce marketing

Consumers are shopping on their smartphones, but marketers have to look at mobile advertising different ...

FPO

John Giordano / E-Commerce

The psychology of color in international marketing

A color that means one thing in one society can mean the opposite in another. ...

Advertisement