Retailers shift their ad spending from TV, radio and print ads to digital ads.
Paul J. Gaffney will replace current Staples CIO Brian Light, who will become executive vice president at StaplesDirect.com.
Staples, Inc. has picked as its new chief information officer the former executive at rival Office Depot who created Office Depot’s web site. Framingham, MA-based Staples announced today that Paul J. Gaffney, currently senior vice president of Charles Schwab & Co.’s Schwab Technology unit, will replace Brian T. Light, currently executive vice president and CIO at Staples Inc., on January 7. At that time, Light will become executive vice president at StaplesDirect.com, the company’s combined e-commerce and catalog operation.
Staples Inc. president Ronald L. Sargent, who will become the company’s chief executive officer February 7, says the new appointments deliver on Staples’ promise to strengthen senior management. “We announced recently that we would strengthen the Staples management team both by bringing in excellent talent from the outside as well as giving our proven stars the chance to grow and gain new skills,” says Sargent. “The hiring of Paul Gaffney and the promotion of Brian Light are examples of this strategy.”
At Schwab Technology, Gaffney led overall technology strategy, including efforts to build the next generation Schwab.com. He also developed Schwab`s new active trader software. While at Office Depot from 1995 through 1999, he created Office Depot’s online business. Light, who has been with Staples since 1998, led the launch and ongoing development of Staples.com and StaplesLink.com, the company’s B2B site. He also pioneered the web-enabled integration of Staples stores with Staples.com.