Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
BlueLight.com is selling PCs, PDAs, digital cameras and accessories at its new Hewlett Packard store.
San Francisco-based BlueLight.com, the e-commerce division of Kmart Corp., Troy, MI, has launched a computer store on its site with Hewlett Packard. The Hewlett Packard store features personal computers, personal digital assistants, digital cameras and accessories. BlueLight says the addition of the HP store is another example of how Bluelight.com is expanding Kmart’s real-world selection of goods with top-name, higher-end brands and merchandise. Items purchased at the HP store at BlueLight.com can be returned at any of the 2,100 Kmart, Big Kmart and Super Kmart stores for refund or exchange.