November 2, 2001, 12:00 AM

Amazon offers a proprietary virtual credit card today introduced a virtual proprietary credit card that customers can use to shop at It is being offered by Citibank and Financial Services Inc.

For decades, stores have tried to create customer loyalty by offering proprietary credit cards. Now, further evidence that web retailing is becoming more like traditional retailing, but with a twist, today introduced a proprietary credit “card.”

Not actually a card, but a credit account administered by the Citi Commerce Solutions division of Citibank in conjunction with Financial Services Inc., Amazon will offer a line of credit to customers who don’t have credit cards or who want a proprietary credit account with Amazon.

To launch the card, Amazon is giving a three-month, interest-free grace period on orders of more than $200 placed through Jan. 31. The finance offer does not apply to purchases made from the Amazon Marketplace, auctions or Z shops, or at the Circuit City portion of Amazon. The offer also cannot be used for gift certificate purchases and cell phone deposits. The interest rate on the card is 22.9%.


comments powered by Disqus




From The IR Blog


Anna Johansson / E-Commerce

Why is social proof big for niche brands?

A small online retailer that lacks brand recognition can get a big boost from high ...


Donn Davis / E-Commerce

Technology takeover: The fashion industry is next

We are now entering the third decade of the Amazon effect, and it is just ...

Research Guides