Retailers shift their ad spending from TV, radio and print ads to digital ads.
BusinessObjects analytics suite will help prioritize restocking of fast-moving items and ensure supply continuity.
Lands’ End – now handling some 20 million customer transactions a year – says it will build an application to better monitor its inventory levels using a suite of anlaytics applications it’s purchased from San Jose, CA-based BusinessObjects. The application, built with Business Object’s Application Foundation, will be an early warning system that will alert managers to when an item is selling faster than expected and inventory levels are running low. Covering Lands’ End inventory for both online and catalog sales, the new application is expected to help Lands’ End prioritize restocking, according to the vendor, which ultimately helps reduce back orders. “The ability to continually maintain featured items in stock and ship them to customers is critical,” says Bernard Liataud, CEO of Business Objects.
Lands’ End also will use Business Objects’ Customer Intelligence application to optimize marketing campaigns throughout its channels with greater customer segmentation. The application will help Lands’ End determine which marketing campaigns are most successful, which items customers are buying and who is responding to particular campaigns. The data will provide better and more timely information about sales performance and help target future customer segment-specific campaigns based on purchase history, according to BusinessObjects.