Promotions for Black Friday deals started two months before the day after Thanksgiving, AdGooroo finds.
Amazon’s British operation is launching an e-bookstore featuring business, text and other books based on the Adobe Portable Document Format—the well-known PDF.
Amazon’s British operation is launching an e-bookstore featuring books based on the Adobe Portable Document Format-the well-known PDF. Publishers involved in the launch include Penguin, Random House and Little Brown. Titles available at launch include “Servants of the People” by Andrew Rawnsley, “English Passengers” by Matthew Kneale and “The End of Days: Fundamentalism and the Struggle for the Temple Mount” by Gershom Gorenberg.
Adobe and Amazon.com forged an initial e-book alliance in April of this year, with plans for an international rollout by end of 2001.
“Amazon and Adobe share a common vision that eBooks is an ideal format for educational materials, business and technical content, travel guides, research and graphic-intensive materials,” said James Alexander, director of e-books for Adobe. By teaming with Amazon, we are giving consumers worldwide access to a graphically-rich, interactive reading experience through Adobe PDF-based eBooks.”
The Acrobat eBook Reader allows for full-text searches, bookmarks, text highlights and annotations, and access to related content on the web.