The U.S. online shopping world's biggest day is here, but will strong web sales on Black Friday and Thanksgiving cut into Cyber Monday's take?
Disney.com opens an online shopping mall for Disney licensed retailers. Disney is planning to re-create its theme parks` Main Street USA online.
The Walt Disney Co.’s Disney.com has opened an online shopping mall for Disney licensed retailers, who will sell both Disney-themed and general merchandise. Disney is planning to re-create Main Street USA of its theme parks online at Disney.com/mainstreet. Right now the site features only Disney Main Street shops and Legos, the toy manufacturer, but it is hoping to bring in others, the company says.
Disney.com says 73% of the visitors to its site have made online purchases vs. 47% of the total online population.
"Main Street Merchants creates an environment where Disney shoppers can find a breadth of family-oriented products and gives our advertisers and licensing partners an important new distribution channel," said Ken Goldstein, executive vice president and managing director of Disney Online.
Disney did a soft launch of the e-shopping mall earlier this month and a formal launch today.