October 23, 2001, 12:00 AM

Virtual Main Street: Disney opens an online shopping mall

Disney.com opens an online shopping mall for Disney licensed retailers. Disney is planning to re-create its theme parks` Main Street USA online.

The Walt Disney Co.’s Disney.com has opened an online shopping mall for Disney licensed retailers, who will sell both Disney-themed and general merchandise. Disney is planning to re-create Main Street USA of its theme parks online at Disney.com/mainstreet. Right now the site features only Disney Main Street shops and Legos, the toy manufacturer, but it is hoping to bring in others, the company says.

Disney.com says 73% of the visitors to its site have made online purchases vs. 47% of the total online population.

"Main Street Merchants creates an environment where Disney shoppers can find a breadth of family-oriented products and gives our advertisers and licensing partners an important new distribution channel," said Ken Goldstein, executive vice president and managing director of Disney Online.

Disney did a soft launch of the e-shopping mall earlier this month and a formal launch today.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Greg Tolman / E-Commerce

Centrailized order management is key to cross-channel success

An IBM survey shows the most successful retailers set themselves apart by creating a centralized ...

FPO

Liz Duggan / B2B E-Commerce

Build Your B2B eCommerce Platform Around Your Customers

With more B2B buyers demanding the option to buy from their suppliers online, companies need ...

Advertisement